CEO of Jamroc Dept Fernando Edwards .
JAMAICAN-BORN film-maker, director, and CEO of clothing brand Jamroc Dept, Fernando Edwards, has turned things up a notch with the release of the Gaza Collection — an ode to Vybz Kartel’s influence on musical culture.
“When I was designing, I wanted to design stuff that would resonate with the culture. I’ve always incorporated his popular lyrics and stuff like that. I grew up in Portmore for a little bit; Westchester, to be exact, so I know the full dynamic when it comes to Vybz Kartel. That’s why I created this collection, and I’m open to the possibility of even doing business with him, where he can come on board,” Edwards told the Jamaica Observer, noting that work had begun from before the entertainer’s acquittal in July last year.
The Gaza Collection currently boasts over 20 pieces, including crop tops, T-shirts, and hoodies.
Edwards noted that, though the collection is relatively new, it is already showing impressive potential.
“This collection, once showcased and the awareness is spread, will see even more success. Even when the Freedom Street concert was going on, if you type it into a search engine, you’ll see that a design from Jamroc Dept comes up,” he said, noting that he always had a passion for art since school days.
Edwards, who is now based in Los Angeles, attended the Edwin Allen High School in Clarendon briefly before moving to Portmore.
He received a track scholarship to Missouri Baptist University, competing for that institution in the National Association of Intercollegiate Athletics over 200 and 400 metres. Edwards gave up athletics after graduating from Missouri Baptist University, where he earned a degree in business management. He moved to Los Angeles, starting a catering business and becoming an actor/director in projects such as the 2023 crime thriller, Rooted Betrayal.
“I am working on a collection for Black History Month that will be incorporated into the Jamaican culture regardless of what is being depicted. This could be something with our national heroes,” he said.